Thursday, 21 January 2016

JE1 Task 5 - Professional Bodies Supporting the Industry

There are numerous professional supporting bodies within the games industry, they will help promote and give aid to developing studios and publishing studios in an attempt to improve the gaming industry as a whole.

UKIE - UKIE stands for UK Interactive Entertainment, it is a company that utilises in trading and expanding the game's industry in the UK while supporting companies. They attempt to make sure that the game's industry has the right economic, cultural, political and social environment needed for businesses to thrive. They can give advice, guidance, practical support and let you join in key events when signed up to UKIE. They will run campaigns to expand knowledge to people around the UK improving upon the state of how games are today.

They will help both types of companies from small teams who need help developing and growing to large multi-national companies. For the small companies they will tell them how to work in the industry giving advice on things like the marketplace and how to grow as a business, as for the larger companies they will offer help with access to finance, talent and markets for the work that they are working on and wish to get out to the public.

UKIE will help their supporting by reaching out to big and powerful people such as the government. and politicians. They raise issues on things like tax breaks, consumer protection, age ratings, industry classification/measurement and much more. They aim to also make the curriculum and education of electronic entertainment more beneficial for people who wish to join the industry. They also wish to branch out overseas and attempt to help businesses with marketplaces in other countries.The company was created in 2010 and is a non-profit organisation, any money they do receive will go to supporting the cause of UKIE.



IGDA - IDGA stands for International Game Developers Association, it works worldwide and is again a non-profit organisation. They aim to speak out and inform people of key issues that are in the industry, connecting people together from peers to mentors to members, they also try to connect people geographically and functionality, promoting improvement of craft in the industry and expanding the global community of developers.

It was created in 1994 to help games developers who created games such as Mortal Kombat. The problem with games like this were that they were too violent and contained a lot of obscene images including gore. It was left unprotected as people went against the game due to these elements that were included in it and so the IDGA was created to be a protection.

They are also willing to help the youth with getting into the games industry and welcome all types of games developers from small indie companies to big triple A companies to join and support the cause that they have. They have over 10,000 supporters from video game departments all over the world and keep growing in numbers, originally the company started off with only 300 members.

WIGJ - WIGJ stands for Women in Games and attempts to encourage women into the gaming industry, as it is known the stereotyping of video games comes down to men. Most people believe it is a man's industry just like sport. Due to people believing this women are essentially attacked when it comes to gaming with many men looking down on them thinking that they are either "fake" gamers or that they are not capable of gaming just as good as men leading to it being a highly sexist industry. However, WIGJ attempts to help to support women into the world of gaming supplying them with information and the advice they need to get into the industry.

Their is also a highly sexist outlook of women represented in games as they are highly sexualised, WIGJ aims for equality in the games industry attempting to make female characters less concentrated on for their appearance and more concentrated on for their personality, skills and characteristics. Every year WIGJ will hold a conference for women to attend and attempt to inform and answer any questions that females will want to know about the industry both younger and older.




BAFTA - BAFTA stands for British Academy of Film and Television Art, it promotes the art of media within Britain praising people for their excellency, inspiring practitioners and expanding the knowledge of different areas of media to the public. There are 16 nomination categories this year ranging from best game to artistic achievement to audio achievement to game innovation and more. It has many game nominations including metal gear solid V, the Withcher 3, life is strange, fallout 4 and many more. In 2015 there were 22 awards including ones that the youth could get nominated for bringing the younger audience into the industry.

There are huge discussion about the games industry that happens at the BAFTA with people coming on stage to give their experience and share their stories about what it is like to work within the industry and giving information about it as a whole. It will also share information about the future of gaming such as the VR and help people get a better understanding of the industry as a whole.

MEF - MEF stands for Managed Extensibility Framework, it is there to give a library filled with tools for creating lightweight, extensible applications. It helps developers to create applications easier without the fragile hard dependancies that usually come with it. MEF allows extensions to be reused across multiple applications. By giving tools to developers to make applications it improves skills that people can have and also improves the time that it takes to make an application which could be used for more important things like improving hobbies or creating more applications.

MEF is available wherever the .NET framework is used. If someone uses windows form, WPF or any other application then it does not matter as MEF can still be easily accessed, it can also be transferred over to a clients application no matter what the technology is again.

ELPSA - ELSPA stands for Entertainment and Leisure Software Publisher's Association and was founded in 1989. It's goal was to establish a specific and collective identity for the interactive leisure software industry throughout Europe, spreading information to the communities in each country. In 1994 ELSPA was responsible for introducing the first voluntary age rating system.

In 2002 the Interactive Software Federation of Europe (ISFE) announced a voluntary rating system that would be used across Europe, it expanded and improved upon the one that the ELPSA had created and eventually became known as the the Pan-European Game Information (PEGI) rating system, this system was adopted across all European countries in 2003. This phased the ELPSA's rating system out. Due to the changing nature of the industry and since some aims of the group was met, the ELPSA decided to reinvent itself as UKIE and information about them can be found at the beginning of this page.



http://www.videogamer.com/news/ukie_4_games_pirated_for_every_1_bought_at_retail.html
http://www.igda.org/?page=gdc2016
https://twitter.com/wigj
http://awards.bafta.org/entry
http://finalfantasy.wikia.com/wiki/Entertainment_and_Leisure_Software_Publishers_Association
http://www.dinside.no/731/blir-det-aldersgrenser-paa-spill

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